Hengtian Creating a Mobile-Internet Digital Commerce Solution for Yue Cheng Automobiles to Start up a New Car Rental Business
In March of 2014, Hengtian officially signed a deal with Hangzhou Yue Cheng Automobile Leasing Company. Hengtian is to develop an IT solution for the company’s new pick-up and drop-off services, which will bring a new experience in car rental to both business travelers and tourists. Propelled by the wave of mobile Internet, car rental companies focused on the reality of car-sharing have been growing rapidly in recent years. Yue Cheng is entering this market with strong IT backing from Hengtian. Hengtian will provide Yue Cheng Automobiles with a mobile-Internet digital commerce solution that operates on multi-platforms including a PC web site, a mobile app (for both iOS and Android) and an app for WeChat, which is the predominant voice-and-text messaging service in China. Hengtian’s solution will roll the set of GPS location-based services, SMS notifications, mobile payment, couponing and other Internet marketing functions into a one-stop car rental experience that includes searching, ordering, and payment.
Hengtian is a technology services company in Hangzhou, China, an alliance among State Street Corporation, Insigma Technology (a Global Outsourcing 100 Company) and Zhejiang University (A Top Three University in China). Hengtian is dedicated to providing reliable and professional IT services and products for companies at home and abroad. The company offers enterprises customized software development services and IT products and solutions in relation to finance, manufacturing, and retailing, to name a few.